The half day CVP & story workshop focus on identifying new and differentiated trust drivers that are more valuable to your customers. Hutrust® provides the sound framework that seamlessly translates the rational and emotive trust drivers into powerful story telling.


  • Know you define your CVP exactly the way customers connect with it.
  • Translate your CVP into a powerful story that increases customer trust.
  • Develop a value story your team loves to tell and does so convincingly.

Sales Effectiveness Trust

The CVP framework serves as continuous reference tool. This allows the team to tell the value story consistently and make it relevant to the situation.